Rocker Coaching: for owners, executives, and IT leaders
Rocker Coaching is for people who make decisions, carry responsibility, and need a sounding board who understands both technology and business. The work blends executive coaching, leadership development, and practical experience from years of running IT and advising boards.
Who Coaching is For
Owners who want to grow value and reduce dependence on them personally. Build a business that can thrive without you being involved in every decision.
Executives who need to align IT, operations, and finance. Navigate the complexities of technology decisions while keeping the business moving forward.
IT leaders moving from "firefighter" to strategic partner. Develop the skills and perspective needed to influence at the executive level.
How Coaching Works
Sessions by video, in person when practical. Regular touchpoints to work through challenges and opportunities as they arise.
Every session is tied to business outcomes. We focus on what matters most to your success and growth.
Optional Value Builder Advisor framework for owners planning an exit or major growth phase.
What Clients Get
Better Decisions About Where to Spend Time and Money
Stop second-guessing technology investments. Get clarity on what will actually move your business forward and what's just noise.
Clearer Expectations with IT Teams and Vendors
Learn how to communicate effectively with technical teams and hold vendors accountable. Build relationships that actually deliver results.
Language to Explain Tech and Risk to Boards and Partners
Translate complex technology concepts into business language. Present technology decisions with confidence to boards, investors, and partners.
Bill Dotson is a certified Value Builder Advisor, bringing a proven framework for increasing company value and preparing for exits or major growth phases.
What is Value Builder?
The Value Builder System is a proven methodology for increasing the value of your business. It focuses on eight key drivers that make companies more valuable and more attractive to buyers or investors.
Who is it for?
Owners planning an exit in 3-10 years, those looking to grow significantly, or executives who want to make their company less dependent on any single person.
Proven effective by 70+ companies
Coaching Complements Other Rocker Services
Some problems are not purely technical—they're about people, politics, and decisions. Rocker Coaching gives you a neutral advisor who understands both the boardroom and the server room.
Get both strategic IT leadership and personal coaching to navigate the organizational and political challenges of technology transformation.
Tech Coaches clients get the $99 self-service Value Builder System at no additional cost—a powerful tool for business growth.