About Rocker
Independent technology leadership that puts your business first
Technology Management & Consulting
Rocker is a technology management and consulting firm based in Lexington, Kentucky, dedicated to helping organizations navigate complex technology challenges with independent, strategic guidance. Unlike traditional managed service providers, Rocker does not sell technology products or services—ensuring our recommendations are always aligned with your best interests, not our sales pipeline.
Our approach focuses on transforming IT from a cost center into a strategic asset that drives business growth. We work with organizations ranging from mid-sized companies to Fortune 500 enterprises, providing the expertise of a full-time CIO without the full-time cost.
What sets Rocker apart is our commitment to independence. We evaluate all technology options objectively, hold vendors accountable, and focus exclusively on delivering measurable business value. Our clients benefit from decades of experience, proven methodologies, and a network of trusted technology partners—all without the conflicts of interest that come with vendor-driven recommendations.
About Bill Dotson
With over 20 years of experience in technology leadership and consulting, Bill Dotson has helped organizations ranging from small businesses to Fortune 500 companies transform their IT operations from cost centers into strategic assets. His approach combines deep technical expertise with exceptional communication skills, making complex technology concepts accessible to non-technical audiences.
Bill specializes in translating technology strategy into business impact, helping executives make informed decisions about IT investments, risk management, and organizational development. He has a proven track record of achieving significant cost savings while simultaneously improving service quality and customer satisfaction.
Beyond consulting, Bill is a sought-after speaker who has presented at major organizations including UBS, BP, Merrill Lynch, Steel Technologies, and Georgetown College. His presentations focus on making technology topics practical and actionable for business leaders, with a particular emphasis on cybersecurity, risk management, and technology insurance.
Key Achievements
Achieved $4M in annual IT savings ($15M total) for a holding company without service loss, while improving customer satisfaction by 35%.
Successfully ran IT operations for multiple companies during leadership transitions, including Associations, Yokohama, and RJ Corman, ensuring continuity and hiring new permanent IT leaders.
Secured technology insurance for companies by developing comprehensive technology plans that meet underwriter requirements, often being instrumental in policy approval and renewal.
20+ years of speaking experience at major organizations and professional associations, specializing in making complex technology topics accessible to non-technical audiences.
Bill's Philosophy
Bill's consulting approach focuses on practical solutions that deliver measurable business value. He believes that technology should serve the business, not the other way around. This philosophy drives every recommendation and engagement.
Key principles that guide our work:
Independence First
We don't sell products or services, so our recommendations are never influenced by sales quotas or vendor relationships.
Business Impact Focus
Every technology decision should be evaluated based on its impact on business objectives, not technical elegance.
Clear Communication
Complex technology concepts must be translated into language that business leaders can understand and act upon.
People Matter
IT staff are assets to be developed, not obstacles to be overcome. Happy, well-supported IT teams deliver better results.
IT Hiring Expertise
One of Rocker's specialized services is helping organizations hire IT managers and directors. Many executives struggle to evaluate technical candidates effectively, leading to costly hiring mistakes.
Bill has helped numerous companies make successful IT hires, with candidates staying significantly longer than industry averages. This success comes from understanding both the technical requirements and the cultural fit needed for long-term success.
Unlike traditional headhunters who focus on filling positions quickly, our approach emphasizes finding the right person for your organization's specific needs and culture. We have the references to prove it works.
Technology Relationships
We maintain strong relationships with leading technology vendors and service providers, giving our clients access to expertise and competitive pricing without the conflicts of interest.