Fix your IT decisions.
Protect your business and grow with confidence.

Rocker helps owners and leaders turn confusing IT spend, cyber risk, and vendor noise into clear decisions and real business results.

The Tech Coaches is for individuals, solopreneurs, and small teams with fewer than 20 desktops who need reliable tech support without hiring an IT department.

Who Rocker is for

Small and Growing Businesses
You have under 100 employees, maybe no IT leader, and vendors keep telling you to buy more. You need someone who speaks owner and speaks IT.
Mid-Sized Organizations
You have internal IT staff, maybe a helpdesk or MSP, but no one owning the big picture. Rocker helps your team act like an internal consulting partner, not a cost center.
Solopreneurs and Very Small Teams
You have fewer than 20 desktops and just want reliable, secure systems without hiring an IT department.

Virtual CIO: a true partner, not a sales channel

Most "vCIO" offers are senior salespeople from a managed service provider who recommend what their employer sells. Rocker plays a different role. The vCIO program gives you a part-time CIO who reports to leadership, works with your IT team and vendors, and is not paid to sell you hardware or support contracts.

Clarify IT Leadership
Make sure roles, compensation, and responsibilities for internal IT staff are correct and aligned with business goals.
Make IT Spend Make Sense
Review your IT budget, contracts, and invoices so you know what is essential, what is optional, and what should be renegotiated or cancelled.
Reduce Risk and Support Insurance
Align your technology, policies, and controls with the requirements of your cyber and business insurance partners.
Turn IT from Cost Center to Partner
Build a multi-year roadmap where IT actively supports growth, not just keeps things running.
For solopreneurs and teams under 20 desktops
The Tech Coaches

If you run a small practice, firm, or solo business, The Tech Coaches is the best place to start. It is a subscription service that keeps your devices, passwords, and basic security in line so you can work without tech drama.

Coaching for Business Owners and IT Leaders

IT is a part of every organization. Bill works with business owners and IT leaders to optimize how the business can make the most of IT—turning technology from a cost center into a strategic asset that drives growth and competitive advantage.

One-on-one coaching for owners, executives, and IT leaders

Leadership development for technical teams

Value Builder Advisor work to increase company value, not just uptime

Speaking on cybersecurity, leadership, and digital risk

Bill Dotson speaks to boards, executives, and professional groups about how to manage digital risk, work with IT leaders, and make technology decisions that support strategy instead of fighting it.

Past audiences include financial services, construction, associations, education, and industry groups.

Stories from the Trenches

Short, honest stories from real projects. No vendor fluff.

Cost Optimization•11 min read
How to Find Ghost Users & Save Budget with a SaaS Audit Tool
Discover inactive user accounts draining your IT budget and eliminate wasteful software licenses with this proven SaaS Audit Tool. IT leaders have used this simple Excel-based framework to save tens of thousands annually while demonstrating value to executives. Perfect for IT managers looking to earn a seat at the leadership table—and essential for MSPs and auditors conducting client assessments.
January 20, 2026
Cyber Insurance•14 min
The Changing Cyber Insurance Landscape: Your 2026 Renewal Guide
CIRCIA reporting requirements and intensified underwriter scrutiny are reshaping 2026 cyber insurance renewals. Learn the new compliance requirements, logging standards, and action steps to ensure your coverage remains valid.
January 18, 2026
IT Leadership•10 min read
The IT Budget Pitch Framework That Gets Approved
Stop asking for budget and start funding projects. This proven IT Budget Pitch Framework has successfully secured approval with over 25 clients in organizations ranging from 50 to several thousand machines. Learn how to speak the business language, cut waste, reduce risk, and get your critical IT projects approved—often in under 30 minutes. Remember: this is the pitch deck framework, not your detailed line-item budget.
January 15, 2026

Trusted by companies that take technology, risk, and growth seriously

Big Ass Fans
RJ Corman
Yokohama
Bank of the Bluegrass
Forcht Group
ATS Construction
Associations International
Clark MHC

Not sure where to start?

If you're not sure whether you need a vCIO, The Tech Coaches, or coaching, a short conversation will usually make it clear.